Could There Be A Math Equation For Perfect Life Balance?

These days it seems like a lot more life choices are driven by data. And now that I live (most of the time) in the start-up land of tech-savvy San Francisco, I find myself often pondering what the numbers can tell us. Perhaps surprisingly, NMDL has a favorite formula. It’s called the 80/20 rule. And as many of you know, it works like this: As long as you make good choices 80% of the time, you can be a little bit naughty for the other 20% (a little!). We’ve always applied this practice to personal care products. In other words, […]



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