Tuesday, August 25, 2015

Meet The Man Who Wants To Take Naturals Mainstream

A few months ago I attended an opening on San Francisco’s shop-lined Fillmore Street—one of the city’s most coveted retail stretches. The store was Credo, a new natural beauty shop. The 1,400-square-foot-space was packed. The wine was very nice. The crowd was abuzz, and decidedly blingy. I overheard a lot of French. In short, this was not your typical natch scene. I had brought a friend (one has to at such things), and proceeded to drag her around the shop, gripping my Sauvignon Blanc, barely catching my breath as I told her about all the products onsite. Credo has everything. From […]

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